Identify yourself with the startup before investing, says Virat Kohli

Indian sports stars are increasingly investing in mid-sized and emerging startups, according to reports citing former captain of the Indian cricket team, Virat Kohli. The endorsements have proven beneficial for brands and provided startups with a platform, especially during funding slowdowns driven by traditional sources such as venture capital.

from Tech-Economic Times https://ift.tt/iFaY4Hd