Swiggy’s Instamart, Zepto want to tap private labels to improve margin, lower cash burn

Private label products are goods sold by retailers under their own brand names. Many brick-and-mortar retailers and ecommerce companies have private labels, which offer a fatter margin than selling third-party brands. Amazon, for instance, sells many products under the Amazon Basics brand.

from Tech-Economic Times https://ift.tt/mW4XBTh