Welcome to the world of facts and news: Twitter to sell mobile ad unit MoPub to AppLovin for $1 billion

Twitter to sell mobile ad unit MoPub to AppLovin for $1 billion

MoPub, which generated about $188 million in annual revenue for Twitter last year, allows companies to keep track of ad inventory in real time, similar to Google's DoubleClick. Twitter bought the company for nearly $350 million in 2013.

from Tech-Economic Times https://ift.tt/3BkmH8C

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