Indian short-video apps are making a play for Instagram influencers for exclusive content

Apps like MX TakaTak, Chingari and Moj — which quickly filled the gap left in the wake of TikTok’s exit from India in June last year — are offering up to Rs 25 lakh per year to Instagram influencers with a follower count of 100,000 to 500,000.

from Tech-Economic Times https://ift.tt/2ZdmN3v