Axe Gives Away Limited-Edition 'Dogecans' to Tap Into Growing Crypto Craze

Axe's latest campaign attempted to leverage popular trends to stir interest in the brand. Playing on the cryptocurrency's name, the Dogecoin-inspired packaging on the special Axe cans featured the Doge meme and the marketing campaign tagline said, “48-hour crypto scent.”

from Gadgets 360 https://ift.tt/3x1nGHY