The ability to track people has turned out to be an unbeatable advantage for the online ad industry, which has grown to a $540 billion market worldwide, according to the media agency GroupM, dwarfing all other forms of advertising, including TV, radio and newspapers.
Amid the debate over the government forming a fact-checking unit to curb the flow of misinformation on various social media platforms, Union Minister of State for Electronics and IT, Rajeev Chandrasekhar, on Saturday said there are no sweeping powers or a draconian move at the behest of the Centre which solely aims to safeguard its "digital nagriks".
While releasing guidelines under the IT Rules 2021, the minister had said that the work on fact check is still in progress.
ChatGPT, and other generative AI chatbots like it, are trained on vast datasets from across the internet to produce the statistically most likely response to a prompt. Its answers are not based on any understanding of what makes something funny, meaningful or accurate, but rather, the phrasing, spelling, grammar and even style of other webpages.
The aggressive moves by the normally risk-averse companies were driven by a race to control what could be the tech industry's next big thing: generative AI, the powerful new technology that fuels those chatbots.
The Ministry of Electronics & Information Technology (MeitY) will notify at least three self regulatory organisations (SROs), which will decide what game is permissible on the Indian internet, and what is not.
Although Snap, Twitter and Jio haven't officially confirmed to MCA to join them while others like Google, Meta, ShareChat and Koo have, most have given in-principle approval.