Forrester has estimated that the online e-tailers would clock as much as $6.4 billion, or 70% of total sales in the festive month, during the next one week. The flagship sales will begin from October 3.
The new features will aim to help content creators on Clubhouse expand their audience at a time when larger tech rivals like Facebook Inc and Twitter Inc have also introduced competing "social audio" features.
Google was fined for using its Android mobile operating system to thwart rivals and cement its dominance in general internet search from 2011, in the largest penalty meted out to any company found guilty of breaching EU antitrust rules.
The Facebook researchers found that seeing more celebrity content in the Instagram feed was associated with more negative comparison. Almost half of the content people see on Instagram comes from celebrities, the research showed.